Doubleclick
Martech Zone articles tagged Doubleclick:
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Advertising Technology
Douglas KarrDec 3, 2017
Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards
Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle…
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Content Marketing
Douglas KarrOct 23, 2016
AdPushup: Control and Optimize Your Ad Layouts
As a publisher, one of the most difficult decisions in monetizing your site is the balance between increasing revenues or destroying your user experience. We struggle with this balance as well – incorporating dynamically targeted ads that are relevant to the user. Our hope is that our ads extend the content by providing products or services that may be helpful.…
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Advertising Technology
Douglas KarrSep 14, 2016
RTB-Media: Real-Time Advertising, Cross-Channel Attribution and Insights
In an omnichannel advertising world, it’s getting more and more difficult for agencies and marketing teams to monitor the plethora of platforms out there, export data, import data, and format it into a central dashboard. It can take hours – hours that can cost a company a lot of money if the reports provide insight into a problem. RTB-Media has…