Four Common Characteristics With Companies Who Transformed Their Digital Marketing

I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite a few questions, including overall trends I’m seeing, challenges for SMB businesses, mindsets that block

A Note from the Road

The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my wasteband to its maximum and have painfully immobilized me. It was time to unplug and

The New New Thing Podcast: With Guest Douglas Karr

In Indianapolis, there’s quite a movement in the marketing technology space with the growing number of investments of HighAlpha – which was born out of ExactTarget. We’ve shared about one of those companies, Quantifi, and interviewed CEO R.J. Talyor on our Martech Interview series. This week, podcast professional Liz Prugh of Pure Fandom fame and R.J. decided to interview me for their podcast, The New New Thing! The mission of The New New Thing: Our

Over 100 Authors Share Their Knowledge in the Better Business Book

What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any Experience, Money or Help to Start a Successful Business – pg. 9 You Only Need

12 Steps to Building Demand for Your New Agency

Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start my own agency. I want to know how I can go about getting clients (that

The 9-Step Guide to Create an Optimized Blog for Search

Even though we wrote Corporate Blogging For Dummies about 5 years ago, very little has changed in the overall strategy of content marketing via your corporate blog. According to research, once you write more than 24 blog posts, blog traffic generation increases by up to 30%! This infographic from Create the Bridge walks through some best practices for optimizing your blog for search. I’m not sold that it’s the ultimate guide… but it’s pretty good.