Douglas Karr
Articles Tagged douglas karr:
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Marketing Infographics
Love & Marriage… Agency Style: 10 Types of Clients You Should Break Up With
In the world of marketing agencies, client relationships are a lot like marriages. Some are built on trust, respect, and mutual growth. Others… well, they belong on a sitcom. Let’s face it — not every client relationship is meant to last forever. Some of them are downright toxic. You’re not alone if you’ve ever found yourself questioning your career choices…
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Content Marketing
WordPress: How to Create a Shortcode To Publish Your Google Calendar Booking Button
Google Calendar’s appointment scheduling feature allows businesses, freelancers, and professionals to streamline bookings without needing third-party scheduling software. However, Google doesn’t provide an easy way to embed a booking button directly into a WordPress site. Instead, users must insert a custom script or link to the external page. To make this process seamless, a simple WordPress plugin can enable you…
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Artificial Intelligence
The Rise of Distributed Computing: AI’s Future Beyond Centralized Giants
As tech giants invest billions into building sprawling data centers and even constructing power plants to sustain them, an opposing force in the AI landscape is emerging that could render these centralized models obsolete. Distributed computing – a paradigm where global networks of personal and corporate devices collaborate to power AI – already possesses more potential than any corporate data…
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Content Marketing
The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
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E-commerce and Retail
Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…
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Sales and Marketing Training
Tips for New Marketers From This Ol’ Veteran
The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence (AI) reshaping the landscape, marketers today must be adept not only at traditional strategies but also at leveraging the latest tools and platforms. If you’ve recently read about my move into the AI industry,…
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Content Marketing
Buy Me a Coffee: Give Your Audience An Easy Way To Say Thanks!
Content creators, whether writers, artists, musicians, or developers, face the challenge of monetizing their content without resorting to intrusive ads or complicated subscription models. Amidst a sea of platforms offering various forms of monetization, one stands out for its simplicity, warmth, and direct connection between creators and their fans: Buy Me a Coffee. Buy Me a Coffee allows fans to…
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Artificial Intelligence
AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an…
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Artificial Intelligence
Podcast: Implementing AI Into Marketing And Business For Better Growth
In an interview with a renowned sales, marketing, and online technology expert (and founder of this publication), Douglas Karr. We delved into the transformative power of artificial intelligence (AI) in this industry. As AI continues to reshape the sales and marketing landscape, Douglas shared his invaluable insights on its profound impact. From the evolution of database marketing to the future…
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Marketing Infographics
How Important Is Your LinkedIn Profile Photo?
Several years ago, I attended an international conference and they had an automated station where you could pose and get a few headshots. The results were stunning… the intelligence behind the camera had you position your head to a target, then the lighting automatically adjusted, and boom… the photos were taken. I felt like a dang supermodel they came out…