Douglas Karr
Articles Tagged douglas karr:
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Social Media & Influencer Marketing
How I Damaged My Reputation With Social Media… And What You Should Learn From It
If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on my social media presence. I’m a passionate person. I’m passionate about my work, my family, my friends, my faith, and…
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Sales Enablement, Automation, and Performance
Four Common Characteristics With Companies Who Transformed Their Digital Marketing
I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: https://crmradio.podbean.com/mf/play/hebh9j/CRM-080910-Karr-REVISED.mp3 Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite…
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Content Marketing
A Note from the Road
The last year has been an amazing year for me and my business. The refocus and attention to my customers has been fruitful and I’m so thankful for the incredible clients I have! The challenge I’ve had his balancing work (which I love) with health (which I’ve ignored). Over the last year, injuries coupled with bad habits have pushed my…
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Content Marketing
Why We Rebranded to Martech Zone and Changed Our Domain
The term blog is an interesting one. Years ago, when I wrote Corporate Blogging for Dummies, I loved the term blog because it denoted a sense of personality and transparency. Companies no longer had to depend on pitching the news to reveal their culture, news, or advancements. They could broadcast those out via their corporate blog and build a community…
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Content Marketing
Over 100 Authors Share Their Knowledge in the Better Business Book
What if you could speak to 100 business people and have them share their biggest nugget of advice? This was the thought behind the the Better Business Book, a project developed by Tyler and the team at the Self-Publishing System. A Sampling of the Better Business Book All Your Excuses Debunked: Two Case Studies That Prove You Don’t Need Any…
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Analytics & Testing
12 Steps to Building Demand for Your New Agency
Last week was an amazing week at Social Media Marketing World where I spoke on the topic of Influencer Marketing. While the audience was mostly corporations looking for advice on how to implement at successful strategy, I returned home and had a good question from one of the attendees curious about how I built enough influence and demand to start…
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Social Media & Influencer Marketing
The New Big Deal of Influencer Marketing – with Examples
I should start by saying don’t miss Douglas Karr’s presentation on influencer marketing at Social Media Marketing World! What is Influencer Marketing? It means convincing influential people, bloggers, or celebrities with big followings to promote your brand on their online accounts. Â Ideally, they would do it for free, but you pay to play. This is a growing market, and the…
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Content Marketing
#Atomicchat: User-Generated Content
If you follow me on Twitter, we had a fantastic chat session with the folks at Atomic Reach speaking about User Generated Content (UGC). Here are the highlights and key takeaways from #AtomicChat Twitter chat, hosted every Monday night at 9pm EST/ 8pm CST/ 6pm PST. Follow @Atomic_Reach for all your content marketing updates! Short for user-generated content, UGC is…
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Marketing Books
Free Ebook: Are You Playing the Numbers Game?
We’ve written about how impressed we were with EveryoneSocial to encourage your employees to promote your brand socially. After doing the post, the team there reached out and interviewed me regarding my experience with social media. They took the results of that interview and developed a beautiful ebook that you can download from their site. It’s not beautiful because my…
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Content Marketing
Diners Club Interview: Building a Social Brand
Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space. The first question was about corporate blogging and 3 tips that I’d provide. If I…