What is Viral Marketing? Some Examples and Why They Worked (or Didn’t)

With the popularity of social media, I would hope that the majority of businesses are analyzing every campaign they execute with the hope of it being shared through word of mouth to increase it’s reach and potency. What is Viral marketing? Viral marketing refers to a technique where content strategists purposely design content that’s both easily transportable and highly engaging so that it’s shared quickly by many people. The vehicle is the key component –