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  • Social Media & Influencer MarketingWhy People Follow Brands on Social Media

    What Makes Consumers Want to Follow a Brand on Social Media in 2024?

    Social media has become more than a platform for social interaction; it’s become a dynamic hub for brands to engage with prospects and customers. The reason behind this transformation is deeply rooted in the behavior and preferences of consumers. Understanding why individuals follow brands on social media can offer valuable insights into crafting strategies that resonate with target audiences. The…

  • Ecommerce and RetailnopCommerce: ASP.NET Ecommerce Platform - Free and Open Source

    nopCommerce: The Leading Free and Open-Source ASP.NET Ecommerce Platform

    Built on the ASP.NET framework and available under an open-source license, nopCommerce has cemented its position as the most popular choice for entrepreneurs, startups, and established businesses. Its versatility and rich feature set make it the go-to platform for anyone looking to launch or grow their online store with confidence. Its modular architecture allows for easy customization and scalability, ensuring…

  • Sales and Marketing TrainingMarketing Campaign Planning Checklist Download PDF

    Marketing Campaign Checklist: 10 Steps To Plan For Superior Results

    As I continue to work with clients on their marketing campaigns and initiatives, I often find that there are gaps in their marketing campaigns that prevent them from meeting their maximum potential. Some findings: Lack of clarity – Marketers often overlap steps in the buying journey that don’t provide clarity and focus on the purpose of the audience. Lack of…

  • Analytics & Testing
    How to Build and Grow Your Email Newsletter List

    21 Ways To Build and Grow Your Email List

    We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…

  • Advertising TechnologyDigital Transformation

    Digital Transformation is a Leadership Issue, Not a Technology Issue

    For over a decade, the focus of my consulting in our industry has been helping businesses punch through and transform their companies digitally. While this is often thought of as some kind of top-down push from investors, the board, or the Chief Executive Officer, you might be surprised to find that the company leadership lacks the experience and skill to…

  • Ecommerce and Retailconversion psychology

    10 Ways to Convert Visitors Using Psychology

    Businesses often focus only on deals to drive more sales. I think it’s a mistake. Not because it doesn’t work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I’d be willing to…

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