Don’t Let Your Drip Campaign Become Chinese Water Torture

One of the most effective techniques to move Random Strangers to Raving Fans is to use a “drip campaign”.  In this process you identify a select group of people who fit a particular demographic, or better yet, share a common interest and send them messages.  These messages can be email, voice mail, direct mail, or face to face. A truely effective campaign provides information relevant to your target customer, comes in regular, but not annoying