DMP Integration: Data-Driven Business for Publishers

The radical reduction in the availability of third-party data means fewer possibilities for behavioral targeting and a drop in advertising revenues for many media owners. To offset the losses, publishers need to think of new ways to approach user data. Hiring the data management platform can be a way out. Within the next two years, the advertising market will phase out third-party cookies, which will alter the traditional model of targeting users, managing ad spaces,