Jamballa: Blogger Outreach for Brands

Reading Time: < 1 minute Blogger outreach can provide businesses with high quality reviews, product awareness and good brand perception, by being aligned with respected bloggers in your industry. Jamballa is a new service matching bloggers and brands together based on criteria they specify. This means bloggers are never hassled by products they are not interested in and businesses are only connected with bloggers who want to work with them. Jamballa also offer press release services that go out to

What is Content Distribution?

Reading Time: 2 minutes Content that goes unseen is content that provides little to no return on investment, and, as a marketer, you might have noticed how hard it is becoming to get your content seen by even a fraction of the audience you’ve worked so hard to build over the past few years. Unfortunately, the future is likely to hold more of the same: Facebook recently announced that its goal is to take brands’ organic reach down to

Unified: Social Operating Platform

Reading Time: 2 minutes Unified provides cloud marketing technology and applications that enable your organization to manage the entire social marketing lifecycle, delivering clear and quantified ROI. Unified’s platform provides unified system of record for brands, agencies and vendors. Benefits of Unified’s Social Operating Platform Own and control your marketing data – The Social Operating Platform connects all the agencies, vendors and brands you work with in a single cloud marketing system, giving you a complete view of all

Visible Measures: Videos and Earned Media

Reading Time: < 1 minute Visible Measures provides agencies and large brands with the opportunity to distribute their content to relevant viewers. Their platform reaches over 380 million video viewers every month. To date, they’ve measured 3 trillion video views, more than 500 million videos, and well over 10,000 video advertising campaigns. Visible Measures delivers the right choice-based video ad to the right person at the right time on the right publisher, helping brand advertisers fight media fragmentation while optimizing

Marketing Buzzwords from Mashable

Reading Time: < 1 minute The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it. Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest