How to Design, Write, and Publish Your Ebook Using Google Docs

Reading Time: 5 minutes If you’ve gone down the road of writing and publishing an ebook, you know messing with EPUB file types, conversions, design and distribution is not for the faint of heart. There’s quite a number of ebook solutions out there that will help you through the process and get your ebook onto Google Play Books, the Kindle and other devices. Ebooks are a fantastic way for companies to position their authority in their space and a

Gated Content: Your Gateway to Good B2B Leads!

Reading Time: 3 minutes Gated content is a strategy used by many B2B companies to give away good and meaningful content to get some good leads in exchange. Gated content cannot be directly accessed and one can get it after exchanging some important information.  80% of B2B marketing assets are gated; as gated content is strategic to B2B lead generation companies.  Hubspot It is important to know the significance of gated content if you are B2B enterprise and such

Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide

Reading Time: 6 minutes Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. Hubspot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads for your business. Content marketing is an effective strategy you can use to generate leads

Wooing More Buyers and Reducing Waste Through Intelligent Content

Reading Time: 3 minutes Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target audience. That’s a big problem. “You can have the best content in the world,” shared

gShift: A Case Study in SaaS Onboarding Best Practices

Reading Time: 3 minutes We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are four key stages to Software as a Service onboarding: Post Sales – It’s critical at this