Privy: Grow Your Online Store Sales With This Complete Ecommerce Marketing Platform

Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins, fly-outs, and exit-intent campaigns to grow your lists and provide a compelling offer are critical to growing your contacts. Campaigns – Sending welcome emails, ongoing newsletters, seasonal offers, and broadcast texts to promote offers and

How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop

We’re having an amazing time working with key client Closet52, an online dress store that we branded and built from the ground up for an established and well-known fashion company in New York. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is a well-known marketing automation platform with very tight integration to

The Best Tools for Woocommerce Email Marketing

Woocommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple and straightforward to set up and use. Undoubtedly the best way to turn your WordPress website into a fully functional e-commerce store! However, to get and retain customers, you need more than a robust eCommerce store. You need a strong email marketing strategy in place to retain clients and turn them into

Delivra Adds E-Commerce Personalization and Segmentation

The U.S. Commerce Department reported that online sales accounted for more than a third of total retail sales growth in 2015. The research also showed that online sales accounted for 7.3 percent of total retail sales in 2015, up from 6.4 percent in 2014. Email marketing campaigns are responsible for more than seven percent of all e-commerce transactions, making it the second most effective ecommerce marketing tool behind the online search function, which boasts a

How to Design Your Shopping Cart Abandonment Email Campaigns

There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your shopping cart! As marketers, there’s nothing more heart aching than first seeing a big inflow