Reading Time: 3 minutes There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot’s affordable coupling of
Reading Time: 3 minutes One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your ecommerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t just have productized integrations, they have campaigns that are ready to launch as soon as
Reading Time: 3 minutes An Ecommerce Customer Relationship Management platform creates better relationships between ecommerce stores and their customers for memorable experiences that’ll drive loyalty and revenue. ECRM packs more power than an Email Service Provider (ESP) and more customer-focus than a Customer Relationship Management (CRM) platform. What’s an ECRM? ECRMs empower online store owners to understandevery unique customer—their interests, purchases,and behaviors—and deliver meaningful, personalized customer experiences at scale by using collected customer data across any integrated marketing channel.