Clarity: Free Heatmaps and Session Recordings for Website Optimization

As we designed and developed a custom Shopify theme for our online dress shop, we wanted to ensure that we designed an elegant and simple ecommerce site that didn’t confuse or overwhelm their customers. One example of our design testing was a more information block which had additional details about the products. If we published the section in the default region, it would significantly push down the price and add to cart button. However, if

Zyro: Easily Build Your Site Or Online Store With This Affordable Platform

The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on

How Your Slow Website Is Hurting Your Business

Years ago, we had to migrate our site to a new host after our current host just started getting slower and slower. No one wants to shift hosting companies… especially someone that’s hosting multiple websites. Migration can be quite a painful process. Aside from the speed boost, Flywheel offered free migration so it was a win-win. I didn’t have a choice, though, given that quite a bit of the work I do is optimizing sites

14 Strategies for Increasing Revenue on Your Ecommerce Site

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce Site Improve your store design by collecting feedback and testing