Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins, fly-outs, and exit-intent campaigns to grow your lists and provide a compelling offer are critical to growing your contacts. Campaigns – Sending welcome emails, ongoing newsletters, seasonal offers, and broadcast texts to promote offers and
70% of online shoppers say reviews have a major impact on their purchase decision (Source). 60% of online shoppers indicate that reviews are the most important factor when choosing a product. And 90% of online consumers trust recommendations from people they know. With that in mind, every company needs to employ capturing reviews on their products and services. Reviews have challenges for ecommerce sites, though: Reviews attract both SPAM and inauthentic reviews from less-than-scrupulous competitors.