Economy
Martech Zone articles tagged economy:
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Sales Enablement
Sales Strategies: Even Dead Fish Float
Growing up, I was raised by an optimist and a pessimist. My Mom was probably the happiest, funniest, friendliest person you could ever meet. She ensured that I was raised with an abundant mindset, wishing nothing but good for everybody and doing my best to help people. As I started to learn and mature, I asked her why she was…
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Sales and Marketing Training
How to Create a Culture of Recognition for Freelancers: Best Practices for Agency Owners
As an agency owner, you may find yourself recruiting new employees, if not today, soon when the potential employee asks more questions than ever before. What is it like to work here? What do your employees think of you as an employer? Do your employees feel appreciated? Is remote work available? These questions require employers to consider workplace culture an…
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Sales and Marketing Training
How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
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Sales Enablement
6 Examples of How Businesses Were Able to Grow During the Pandemic
At the beginning of the pandemic, many companies cut their advertising and marketing budgets due to decreases in revenue. Some businesses thought that due to mass layoffs, customers would stop spending so advertising and marketing budgets were reduced. These companies hunkered down in response to economic hardship. In addition to companies hesitating to continue or launch new advertising campaigns, television…
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Content Marketing
Technology Fueling Economic Growth in Indiana
As a judge for the 2011 Mira Awards, I had a chance to spend a day meeting with founders, inventors, programmers and business leaders making a significant impact in our technology landscape. While I can’t tell you who the winners are, you will need to attend the Mira awards next month, I can tell you there are some really exciting…