The Public Relations Lesson We Learned When Pitching Our Story

Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our audience. I’m going to go a step further and say, with all the noise and crap pitches out there, that there’s an enormous opportunity for good PR to weed through the clutter and get on

Understanding How Pay Per Click Assists Your Organic Search

It’s drilled into you every day by marketing gurus… you don’t need to pay for clicks. Be original, write great content, share on social media – and magically the sales will come banging down your door. Or will they? I continue to preach to our audience that it’s never one medium over another, it’s how they can feed or follow one another. In the case of Search Engine Optimization versus Search Engine Marketing and Pay