The Public Relations Lesson We Learned When Pitching Our Story

Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our audience. I’m going to go a step further and say, with all the noise and crap pitches out there, that there’s an enormous opportunity for good PR to weed through the clutter and get on

8 Reasons Your Pay Per Click Strategy Is Failing

This month on Edge of the Web Radio, we’re walking through pay per click strategies, discussing use cases, and providing a ton of stats and information. Marketers recognize the incredible value that pay per click marketing can achieve in building awareness when you don’t have search authority, acquiring leads, and capturing relevant audiences that are ready to make their next purchase. That said, a common response we hear amongst PPC skeptics is: Oh, we tried