Understanding Facebook’s News Feed Ranking Algorithm

Getting your brand visibility in the news feeds of your target audience is the ultimate achievement for social marketers. This is one of the most important, and often elusive, goals in a brand’s social strategy. It can be especially difficult on Facebook, a platform that has an elaborate and constantly evolving algorithm designed to serve audiences the most relevant content. EdgeRank was the name given to Facebook’s news feed algorithm years ago and even though

What You Need to Know About Facebook EdgeRank

We’ve reposted infographics on steps you can take to improve your Facebook EdgeRank but you may not fully comprehend what it is. From VA Simple Services: The average Facebook user has around 130 friends and is connected to approximately 80 community pages, groups and events. Most users would be overwhelmed to see all of the activity generated by these connections. To avoid this, Facebook use an algorithm formula called EdgeRank to decide what users will

With Search, Second Place Is Just The First Loser

Some folks get real excited when they start seeing their pages begin to show up on search engine results. Too many companies don’t realize just how huge the game is and how much money is at stake when it comes to keyword ranking and the value of search engine placement. So… here’s an example where I can quantify the value of rank. Let’s imagine we’re a San Jose Real Estate Agent and we’ve got a

What’s the ROI on Headaches?

Software companies and software as a service companies think they’re selling technology. Selling technology is easy… it has dimensions, takes up space, has definable features, limits, capabilities… and costs. The problem is that most people aren’t buying technology. Give a great sales organization enough time and they can manipulate any request for proposal into a winning and profitable strategy for a company. I work for a company who’s primary competition (in our prospects’ opinion –

Leveraging Web Analytics

Many people look at the typical site configuration and they see a Web Site that points to a Call to Action and then they measure that Call to Action through Analytics, calling it a conversion. If you were to draw that out, it looks like this: The problem, of course, is that the Web Analytics is housing TONS of hidden jewels of data that no one pays attention to or leverages. Typically, Analytics is utilized