Podcasting Continues to Grow in Popularity and Monetization

We’ve got about 4 million downloads of 200+ episodes of our marketing podcast to date, and it continues to grow. So much so that we invested in our podcast studio. I’m actually in the design phases of a new studio that I may be relocating to my home since I find myself either participating or running so many podcasts. From its humble beginnings in 2003, podcasting has become an unstoppable force in content marketing and

Podcast Advertising Is Coming of Age

With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example. Dynamically inserted ads increased their proportion of ad spend by 51% from 2015 to 2016 according to an IAB Podcast Ad Revenue Study. I look forward

Hug Your Haters? Maybe It’s Love Your Lovers!

Jay Baer’s closing keynote was one of the best I’ve seen at Social Media Marketing World. Jay discussed his upcoming book, Hug Your Haters. His presentation was fantastic and teased some amazing research from Tom Webster and his team on how investment in resolving complaints swiftly and strategically would grow your business. The presentation speaks to some fantastic examples of companies responding to complaints and how it’s good for business. I’m a skeptic. In fact,