Education
Articles Tagged Education:
-
Advertising Technology
The Complete Guide to Healthcare Marketing: Strategies, Channels, and Innovation in 2025
Healthcare marketing has transformed dramatically in recent years, evolving from traditional advertising approaches to sophisticated, multi-channel strategies. According to Cardinal Digital Marketing, over two-thirds of US consumers report healthcare costs as a financial burden to their families, creating a more discerning consumer base that actively shops for and researches healthcare options. This comprehensive guide explores the intricate landscape of healthcare…
-
Content Marketing
Brightcove: A Versatile Streaming Solution for Diverse Businesses
Video content has become a pivotal element of business strategy. Brightcove emerges as a key player in this domain, offering advanced video hosting services and technology solutions. Recognized for its comprehensive range of products, Brightcove caters to large enterprises and a variety of other businesses, including small startups and non-profit organizations. Brightcove’s solutions are designed to overcome multiple challenges: Scalability…
-
Email Marketing & Automation
SimplyCast: An Interactive Marketing Automation Solution for Personalized Nurturing
Interactive marketing automation solutions offer businesses the opportunity to overcome a range of challenges in the modern digital marketplace: Personalized Customer Engagement: Engaging with customers effectively and in a personalized manner can be difficult due to varied preferences and behaviors. Automation solutions enable businesses to nurture leads and build loyalty through tailored content, enhancing customer engagement. Insightful Data Utilization and…
-
Content Marketing
Marq: Streamline Brand Workflows and Ensure Your Brand Consistency Across Teams and Strategies
Managing a brand and its assets can be frustrating, especially in today’s ever-evolving business landscape. Keeping brand consistency across various teams and marketing materials while ensuring ease of use and customization is a challenge many organizations face. Not managing your brand assets isn’t just inconvenient and costly. When we work with brands, having access to their brand assets saves us…
-
Artificial Intelligence
Notta: Accurate, Affordable AI-Powered Voice-To-Text Transcription and Translation
When I wanted to mix a video for a recent podcast, I was pretty frustrated with iMovie. It’s as if Apple has just given up on updating the platform for the needs of today’s businesses and creators. I called my goto video production expert, AJ Ablog, to give me a walk-through of Adobe Premiere Pro. I was stunned (and overwhelmed)…
-
Advertising Technology
How To Get The Most From META’s Special Ad Category
With social media platforms constantly adapting to privacy laws and regulations, keeping up with the latest changes and ensuring compliance can be a challenge for advertisers. One such platform, META, has faced its share of legal controversies but still offers some level of advertising through a special ad category. This article will discuss the limitations and benefits of using this…
-
Social Media & Influencer Marketing
GrowSurf: Effortlessly Launch A Fully Automated Referral Marketing Program
No matter how much sales, marketing, and advertising we do, our primary lead generation source continues to be our own customers. Sometimes it’s a peer that’s moved on to a new company and brings us along, other times it’s a client that introduces us to another business that has similar needs. Either way, these continue to be our highest closing…
-
Advertising Technology
Quarantine: It’s Time To Go To Work
This is, beyond a doubt, the most unusual business environment and questionable future I’ve witnessed. That said, I’m watching my family, friends, and clients split into several tracks: Anger: This is, without a doubt, the worst. I’m watching people I love and respect in anger, just lashing out at everyone. It’s not helping anything or anyone. This is the time…
-
Sales and Marketing Training
The Greatest Rewards Come With The Most Effort
As a 49-year-old, this article is going to forever label me as a curmudgeon. I hope, through this, that I open your mind to a different way of thinking about marketing, technology and our lives in their entirety. I’m not, by any sense of the world, a visionary nor am I a wealthy entrepreneur. I am, however, a delighted, stable…
-
Analytics & Testing
Google Primer: Learn New Business and Digital Marketing Skills
Business owners and marketers are often overwhelmed when it comes to digital marketing. There’s a mindset that I push folks to adopt as they think about sales and marketing online: It’s always going to change – every platform is going through intense transformation right now – artificial intelligence, machine learning, natural language processing, virtual reality, mixed reality, big data, blockchain,…