Webinar: COVID-19 and Retail – Actionable Strategies to Maximize Your Marketing Cloud Investment

There’s no doubt that the retail industry has been crushed by the COVID-19 pandemic. As Marketing Cloud customers, though, you have opportunities that your competitors don’t. The pandemic has accelerated digital adoption and those behaviors will continue to grow as the economy recovers. In this webinar, we’re going to provide 3 broad tactics and 12 specific initiatives across them that your organization should prioritize today – to not only survive this crisis but to thrive

Einstein: How Salesforce’s AI Solution Can Drive Marketing and Sales Performance

Marketing departments are often understaffed and overworked – balancing time on moving data between systems, identifying opportunities, and deploying content and campaigns to increase awareness, engagement, acquisition, and retention. At times, though, I see companies struggling to keep up when there are real solutions out there that would reduce the resources necessary to increase overall effectiveness. Artificial intelligence is one of those technologies – and it’s already proving to provide real value to marketers as