El Toro: Targeted IP-Based, Cookieless Geographic Advertising

We recently interviewed Marty Meyer on his incredible ad platform, El Toro. For any companies that have executed geotargeted campaigns, you know how difficult this process is. IP addresses are continuously changing, and validating their accuracy is a significant challenge. That’s what the proprietary, patent-pending technology powering El Toro provides to its clients. Each of El Toro‘s IP intelligence product stems from the IP Targeting algorithm that’s caused quite a stir in the industry. Here