Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns
FindThatLead Prospector: Search and Find Targeted Lead Email Addresses
Are you searching for a certain target’s email but you don’t know how to reach them? FindThatLead has a comprehensive database of email addresses and an interface to query and download them for prospecting. Is it legal? Actually, yes. All the emails are generated with FindThatLead’s algorithm based on patterns, or found on public sites through the web. How FindThatLead Prospector Works Select segmentation – Choose between the different variables to make your search more accurate and find the right prospect. You can select as many as you need. Add segmentation info – Once selected
Email Validation Versus Verification
We were having a discussion with Brad Owen, CEO of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system did an extraordinary job of verifying our newsletter list and our clients’ lists. There are some huge differentiators between the players in the market, but at the very foundation of
BlackBox: Risk Management for ESPs Fighting Spammers
BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email service providers run into is fly-by-night spammers that purchase a large list, import it into their platform, and then send to it knowing that they had no permission. They know that sending to the list is going to generate a ton
Leverage Data Instantly with RapLeaf
“Know thy customer” is a time-honored percept for success in the marketing world. The majority of marketers collect email addresses, but lack the additional data that can help you better communicate with those subscribers. Rapleaf helps you learn more about your customers. They provide demographic and lifestyle data (age, gender, marital status, income, etc., click here to see all) on US consumer email addresses. Is it worth the expense and effort? Short answer is yes. In a daily deals case study, segmentation and customization resulted in the following results: 30% increase in both open and