10 Tips to Align Your Email Marketing and Social Media

If you’ve been a reader of this publication for a while, you know how much I despise the email versus social media arguments out there. To unleash the full potential of any marketing strategy, aligning those campaigns across channels will enhance your results. It’s not a question of versus, it’s a question of and. With each campaign on each channel, how can you ensure an increase in response rates on each channel you have available. Email? Social? Or

Including Instagram Photos Increased Email Engagement 7x

In The State of Visual Commerce, a study conducted by Curalate and the Internet Marketing Association, just 8% of marketers strongly believed they were effectively using images to drive email engagement. 76% of emails include social media buttons but only 14% of emails include social images. The original promise of social media was the ability for brands to create a more personable relationship with their customers. This makes companies both approachable and trustworthy. Compound that

Here’s Why You Should Integrate Email and Social Media Strategies

We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work if the efforts were coordinated. The problem is that only 56% of marketers integrate social

Like Apples and Cheese, Email and Social Media Marketing

I love that quote from Tamsin Fox-Davies, Senior Development Manager at Constant Contact, describing the relationship between social media and email marketing: Social media and email marketing are like cheese and apples. People don’t think they go together, but they’re actually perfect partners. Social media helps extend the reach of your email campaigns and can build your mailing. Meanwhile, good email campaigns will deepen the relationship that you have with social media contacts, and turn

5 Social Media Marketing Predictions for 2014

Should we be surprised that social media marketing agency Offerpop has come up with five marketing trends to watch for 2014 — all of which show growth with respect to social media marketing? Consumers will become the content marketers. More social integration into traditional marketing. Linking email with social media marketing. More social commerce. More social media campaigns overall. While activity with respect to social media may increase, I’m a bit pessimistic about marketing efforts