Here’s Why You Should Integrate Email and Social Media Strategies

We got a bit feisty when someone shared a email versus social media infographic. The primary reason we disagreed with the versus discussion was that it shouldn’t be a question of choosing one or the other, it should be a matter of how to fully leverage each medium. Marketers should wonder how might email marketing and social media marketing work if the efforts were coordinated. The problem is that only 56% of marketers integrate social