Sparkpost: An Email Delivery Service for Your App or Site

Reading Time: 2 minutes One of the afterthoughts of building a website or mobile application is often emails. Developers often just use platform email functions to send simple textual email messages. If they’re sophisticated, they may even build a little HTML template to call and send emails with. The limitations of this are plenty – like the ability to report and measure opens, clicks, and bounces. Sparkpost built the perfect platform for this. App-generated emails—often called transactional emails—are messages

Mailflow: Add Autoresponders and Automate Email Sequences

Reading Time: 2 minutes One of the companies had a platform where the customers’ retention was directly tied to their use of the platform. Simply put, the clients that used it had great success. The clients that struggled left. That’s not uncommon with any product or service. As a result, we developed an onboarding series of emails that both educated and nagged the customer to initiate use of the platform. We provided them how-to videos as well as a

How to Choose an Email Service Provider

Reading Time: 3 minutes This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we developed CircuPress. What Changed with Email Service Providers? The biggest change with

The Advantages of Triggered Emails

Reading Time: < 1 minute Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data to send an email message when a specific event occurs. The event triggers the email. Triggered emails are sent directly through backend system or using an email service provider typically through an API integration. Some

Mandrill: An Email Platform for Your Application

Reading Time: 2 minutes Integration is becoming such an important factor in the sales and marketing process that the average email program simply isn’t enough. Folks like Right On Interactive have taken their marketing automation system and built their own email platform directly into it so you need not purchase or integrate and ESP. It’s not difficult to actually do. When he was frustrated with the limitations of email services, Adam Small utilized open source mail transfer agents (MTAs)