Common Mistakes Businesses Make When Choosing A Marketing Automation Platform

A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing automation platforms are implemented correctly and fully leveraged; however, many businesses make some fundamental mistakes

Chili Piper: An Automated Scheduling App for Inbound Lead Conversion

I’m trying to give you my money – why are you making it so hard? This is a common feeling across many B2B buyers. It’s 2020 – why are we still wasting our buyers’ (and our own) time with so many antiquated processes? Meetings should take seconds to book, not days.  Events should be for meaningful conversations, not logistical headaches.  Emails should get answered in minutes, not lost in your inbox.  Every interaction along the

AutoPitch: Email Automation for Sales Development Representatives

There are plenty of times where sales representatives have a great list, but the effort needed to send an email one at a time takes far too much effort. AutoPitch integrates directly with your email, enables templating, and then reports back on any activity or engagement regarding those emails. You can even setup sequenced sends to your list. Pulling a cold lead list into an email platform can get a company in quite a bit

Maximize Your Inbound Marketing with this Lead Generation Checklist

We’ve shared a comprehensive checklist on inbound marketing in the past which is focused on all of the different mediums, channels, and strategies you should deploy for a full-featured inbound marketing strategy. But not all inbound marketing strategies are there to capture and convert leads on a site. This infographic from Digital Marketing Philippines is a comprehensive look at the lead generation focus of an inbound marketing strategy. While marketing automation software undoubtedly doubles the