7 Reasons to Cleanse Your Email List and How to Purge Subscribers

We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness. You should, instead, be focused on how many active subscribers you have on your

BriteVerify Email and Business Verification

Some companies simply don’t have the resources to keep contact information up to date. As a result, pushing out a newsletter or campaign can result in frustration or even getting blacklisted by voice and email services. Commercial email servers achieved average delivery rates of 88%. When your list is older, it’s even lower. Typically, email service providers charge for every email sent… not every email that actually makes it to the inbox. As a result,