How To Personalize Your Outreach Emails To Get More Positive Answers

Every marketer knows that today’s consumers want a personalized experience; that they’re no longer content with just being another number amongst thousands of invoicing records. In fact, the McKinsey research company estimates that creating a personalized shopping experience can boost revenue by up to 30%. However, while marketers may well be making the effort to customize their communications with their customers, many are failing to adopt the same approach for their email outreach prospects. If

11 Mistakes To Avoid With Your Email Campaigns

We often share what works with email marketing, but how about the things that don’t work? Well, Citipost Mail put together a solid infographic, 10 Things You Shouldn’t Include In Your Email Campaign that provides details on what to avoid when writing or designing your emails. If you want to succeed with email marketing, here are some of the top faux-pas you should be sure to avoid when it comes to things you shouldn’t include in your

The Top 15 Email Marketing Myths You Need to Know

Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted top 15 prominent email marketing myths and debunked them with logical rationales in our “Email Marketing Myth Busting” Infographic. The infographic throws light on the truths behind these myths

Mailjet Launches A/X Testing with up to 10 Versions

Unlike traditional A/B testing, Mailjet’s A/x testing lets users cross-compare up to 10 different versions of test emails sent based on a mix of up to four key variables: Email Subject Line, Sender Name, Reply to Name, and the email content. This feature allows companies to test the effectiveness of email before its sent to the larger group of recipients, and offers insight customers can use to manually or automatically select the most effective email

Does Animation in Emails Really Work?

You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing, but you want to attract your recipients’ attention. So, what do you do? However, after going through our email marketing sponsor’s trend alert, this could be a wonderful tool for email marketers if incorporated effectively. Not only