How to Effectively Track Your Conversions and Sales in Email Marketing

Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means

3 Strategies for Email Marketing Sequences That Increase Conversion Rates

If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about

The Advantages of Triggered Emails

Emails are typically utilized for push marketing and are a one-to-many message. Within the industry, this is fondly known as batch and blast. The timing is up to the sender. Triggered email differs, combining a custom template and user data to send an email message when a specific event occurs. The event triggers the email. Triggered emails are sent directly through backend system or using an email service provider typically through an API integration. Some