3 Strategies for Email Marketing Sequences That Increase Conversion Rates

If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps it’s not time to actually convert. It’s only anecdotal, but I’ll describe my own patterns when researching a platform or shopping online: Pre-purchase – I’ll review websites and social media to find as much information I can about

5 Tips to Improve Your Holiday Email Experience in 2017

Our partners at 250ok, an email performance platform, along with Hubspot and MailCharts have provided some essential data and variances with the last two years of data for Black Friday and Cyber Monday. To give you the best advice available, Joe Montgomery of 250ok teamed up with Courtney Sembler, Inbox Professor at HubSpot Academy, and Carl Sednaoui, Director of Marketing and Co-Founder at ‎MailCharts. The email data included comes from MailCharts’ analysis of top 1000

Redesigning E-mail: 6 Features That Need Re-Thinking

Depending on who you ask, e-mail has been around for between 30 and 40 years. Its value is obvious, with applications spanning across both social and professional aspects of life. What’s also apparent, however, is how outdated e-mail technology really is. In many ways, e-mail is being retrofitted to remain relevant to the growing needs of today’s users. But how often can you tinker with something before you admit that maybe its time has passed?

What Elements Should You Be Testing in Your Email Campaigns?

Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get there. Imagine you are the lab in charge and you plan to test a lot of