Email Design
Articles Tagged email design:
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Email Marketing & Automation
The Ongoing Value of Email Newsletters—And How to Keep Them Engaging in 2025
Email newsletters remain one of a marketer’s toolkit’s most resilient and profitable channels. They offer a direct, permission-based line to your audience that’s not subject to the shifting sands of search engine algorithms or social media trends. Yet, with consumers overwhelmed by the volume of content hitting their inboxes daily, maintaining engagement requires more than pressing send. It demands thoughtful…
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Content Marketing
Design Pickle: The Cost-Effective Solution To Scale Your Graphic Design Team At Any Company or Agency
For businesses and agencies, scaling creative needs often means juggling tight deadlines, skyrocketing costs, and inconsistent design quality. Whether creating engaging social media posts, refreshing your brand identity, or designing ad campaigns that convert, the challenge is finding reliable, affordable, and scalable design solutions. In-house graphic designers often experience fluctuating demand cycles that can be challenging to manage effectively. During…
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Email Marketing & Automation
Email on Acid: Email Testing, Troubleshooting and Best Practices
When it comes to email marketing, success is more than hitting the Send button. Crafting the perfect campaign requires meticulous attention to detail, ensuring every email looks great, functions perfectly, and delivers an exceptional user experience (UX). Yet, achieving this level of precision is often time-consuming and fraught with challenges like rendering issues, broken links, or inaccessible content. Email On…
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Marketing Tools
Outlook: Will Copilot Help Microsoft Outlook Regain The Corporate Desktop?
For years, Microsoft Outlook was a thorn in the side of email designers, rendering their emails using Word rather than a browser-based renderer. It caused countless user experience (UX) issues that required a lot of workarounds and hacks to look good. Thankfully, Microsoft bailed on Word and turned to browser-based rendering with their latest releases, bringing consistency across Windows and…
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Email Marketing & Automation
Mailchimp: Building A Custom Feed In WordPress For Your RSS-to-Email Campaign
As resources continue to get tighter for companies, it’s becoming a necessity that they stop wasting time and fully incorporate automation and integrations that can shave hours of effort off of their workload every week. Companies often have marketing departments that are siloed by their work channels. A great example is a content team producing fantastic content and an email…
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Email Marketing & Automation
Mailchimp: How To Build A Table of Contents for Your RSS-To-Email Campaign
Adding a table of contents (TOC) in emails can be a good practice for several reasons: Navigation and User Experience: In longer emails with multiple sections or topics, a table of contents giving users a quick overview of the email’s content. It allows recipients to navigate to specific sections of interest quickly, saving them time and enhancing their overall user…
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Email Marketing & Automation
ConvertKit Marketplace: Beautiful Email Templates Made for Creators, By Creators
Building a responsive HTML email can be challenging due to various factors specific to email clients and the medium’s limitations. While browsers adhere to W3C standards for HTML, CSS, and other specifications, email clients don’t have to. Different email clients (such as Gmail, Outlook, Apple Mail, Yahoo Mail, etc.) render HTML emails differently. Each has its own independent rendering engine…
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Email Marketing & Automation
The History of Email and Email Design
years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent and read on the same computer. This separated a user and a destination by the @ symbol. The first email…
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Email Marketing & Automation
Mailchimp: All-In-One Site, E-Commerce, Marketing, Automation, And Email Marketing Platform
Today, Intuit Mailchimp is a formidable marketing platform and email service provider (ESP) that’s simply hard to beat. Years ago, I was running our newsletters off of Mailchimp but left the platform when my account was disabled for a spam complaint – with a list that was grown purely organically and used Mailchimp’s double opt-in. At the time, the platform…
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Analytics & Testing
Litmus: How To Design Effective Email Campaigns That Convert
Litmus offers an all-in-one email optimization platform with a suite of tools and solutions designed to help teams create effective email campaigns that drive loyalty and boost revenue. Through a series of simple-to-follow steps, the company’s email platform empowers teams — regardless of their technical coding expertise — to quickly and efficiently create high-impact, error-free, on-brand quality email campaigns. Litmus…