Leverage Data Instantly with RapLeaf

“Know thy customer” is a time-honored percept for success in the marketing world. The majority of marketers collect email addresses, but lack the additional data that can help you better communicate with those subscribers. Rapleaf helps you learn more about your customers. They provide demographic and lifestyle data (age, gender, marital status, income, etc., click here to see all) on US consumer email addresses. Is it worth the expense and effort? Short answer is yes.

Converting Email Addresses into Social Intelligence

The number of vendors out there able to merge your email and customers lists with social data is shrinking. More and more social media platforms are adding privacy settings to reduce the spread of this information. Flowtown and Rapleaf don’t appear to provide social profile information anymore. The single standout in the industry appears to be Fliptop (who have also purchased Qwerly). Fliptop converted its business late in 2011 to just doing social intelligence enhancement.

Blogger’s Blood Boils as SEO Misinformation Spreads

Posted by Christina Warren: To us, the type of SEO attacks revealed this week are only a few steps away from what tons of bloggers/websites do every day: purposely try to game search engines just so they can get more hits to their site, and by extension, maybe make a few extra dollars. Unless you are running a straight-up scam link-farm or very, very lucky — the highest search engine rank in the world is