Email Design Trends for 2021

The browser industry continues to move at full-speed with amazing innovation. Email, on the other hand, drags behind in its technological advancements as email lag in adopting the latest in HTML and CSS standards. That said, it’s a challenge that makes digital marketers work that much harder at being innovative and creative in their use of this primary marketing medium. In the past, we’ve seen the incorporation of animated gifs, video, and even emojis used

38 Email Marketing Mistakes to Check Before Clicking Send

There are a ton more mistakes you can do with your entire email marketing program… but this infographic from Email Monks focuses on those ridonculous mistakes we make before clicking send. You’ll see quite a few mentions of our partners at 250ok on design and deliverability functionality. Let’s jump right in: Deliverability Checks Before we begin, are we set up for failure or success? Our sponsors at 250ok have an incredible solution that can help

How to Implement Email Accessibility For Assistive Technologies

There’s a constant pressure for marketers to deploy and optimize the latest technologies and many struggle to keep up. The message I hear over and over again from every company that I consult with is that they’re behind. I assure them that, while they may be, so is everyone else. Technology is advancing at a relentless pace that’s almost impossible to keep up with. Assistive Technology That said, much of the Internet’s technologies were built

What are the Best Fonts for Email? What Are Email Safe Fonts?

You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it.  I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that tens of millions of dollars are being spent by companies to fine-tune their emails. That’s