How To Increase Holiday Season Engagement And Sales With Email List Segmentation

Your email list segmentation plays a crucial role in the success of any email campaign. But what can you do to make this important aspect work in your favor during the holidays – the most lucrative time of the year for your business? The key to segmentation is data… so starting to capture that data months before the holiday season is a critical step that will lead to greater email engagement and sales. Here are several

12 Factors that Impact Your International Email Strategy

We’ve assisted clients with internationalization (I18N) and, simply put, it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If it’s done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers and every $1 spent on localization has been found to have an ROI of $25, so the incentive is there for your business to go

How to Build a Re-Engagement Campaign for Inactive Subscribers

We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by 25% every year. And, According to a 2013 Marketing Sherpa report, 75% of #email subscribers

What Elements Should You Be Testing in Your Email Campaigns?

Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get there. Imagine you are the lab in charge and you plan to test a lot of

How to Choose an Email Service Provider

This week I met with a company that was thinking about leaving their email service provider and building their email system internally. If you asked me a decade ago if that were a good idea, I would have said not. However, times have changed, and the technology of ESPs is pretty easy to implement if you know what you’re doing. It’s why we developed CircuPress. What Changed with Email Service Providers? The biggest change with