Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software provider Delivra teamed up with Ascend2 to conduct a survey among this audience. The results
One of the easiest means of ensuring that your email deliverability remains in good standing – meaning your email makes it to the inbox, not the junk folder, is by having a safe and obvious methodology for collecting email addresses. Anything outside of an opt-in form that obviously communicates the offering and sets expectations on the subscriptions (expressed vs implied permission) can impact the likelihood that a recipient might click the SPAM button. And when
The number of vendors out there able to merge your email and customers lists with social data is shrinking. More and more social media platforms are adding privacy settings to reduce the spread of this information. Flowtown and Rapleaf don’t appear to provide social profile information anymore. The single standout in the industry appears to be Fliptop (who have also purchased Qwerly). Fliptop converted its business late in 2011 to just doing social intelligence enhancement.
Frequently maligned and often misunderstood, email list rental is a widely accepted marketing practice that can provide a potent ROI, if you know what to look for and respect the inbox. If you’re unfamiliar or unimpressed with renting an email list here’s the lowdown on the benefits as well as its key differentiating factors and considerations.
Posted by Christina Warren: To us, the type of SEO attacks revealed this week are only a few steps away from what tons of bloggers/websites do every day: purposely try to game search engines just so they can get more hits to their site, and by extension, maybe make a few extra dollars. Unless you are running a straight-up scam link-farm or very, very lucky — the highest search engine rank in the world is