There are times when you really need to just get an email address to contact a colleague that you don’t have in your address book. I’m always surprised, for example, how many people have a LinkedIn account registered to a personal email address. We’re connected, so I look them up, drop them an email… and then never get a response. I’ll go through all the direct message interfaces across social media sites and the response
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives you back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how your email marketing ROI works – and how to make it work even better.
Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software provider Delivra teamed up with Ascend2 to conduct a survey among this audience. The results
One of the easiest means of ensuring that your email deliverability remains in good standing – meaning your email makes it to the inbox, not the junk folder, is by having a safe and obvious methodology for collecting email addresses. Anything outside of an opt-in form that obviously communicates the offering and sets expectations on the subscriptions (expressed vs implied permission) can impact the likelihood that a recipient might click the SPAM button. And when
The number of vendors out there able to merge your email and customers lists with social data is shrinking. More and more social media platforms are adding privacy settings to reduce the spread of this information. Flowtown and Rapleaf don’t appear to provide social profile information anymore. The single standout in the industry appears to be Fliptop (who have also purchased Qwerly). Fliptop converted its business late in 2011 to just doing social intelligence enhancement.