Our email marketing sponsor, Delivra, launched a beautiful new website today, designed and developed by our other good friends, SpinWeb, on Accrisoft Freedom. Delivra has been a sponsor of the Martech Zone for 3 months, and we have loved working with this client-dedicated and knowledgeable team based out of Indianapolis. Delivra’s email marketing platform offers a variety of features that suits the needs of marketers, C-level executives, and developers, including List management, WYSIWYG editor, Segmentation,
Until now, I’ve started (but never finished) dozens of classic business plans. So I usually just wing it with a “business outline”, but secretly wish I had taken the time to map out my long and short terms strategies in greater detail. So this time I’ve drafted a visual business plan.
No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.
According to Dictionary.com: Medium: one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television. Perhaps the most difficult task for any software as a service is to overcome the paradigms of the industry you’re serving. I’ll speak specific to the restaurant industry in this example, but it’s the same with any other ecommerce company… understanding what your customers are doing online vs. in your store, on