If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to a strict set of web standards. And, they’re really just a handful of browsers that designers need to worry about. There are exceptions, of course… and some simple workarounds or functions specific to those browsers. Because of the overall standards, it’s really easy to develop page builders in content
How Email Marketers Are Using Predictive Analytics To Improve Their Ecommerce Results
The emergence of predictive analytics in email marketing has become popular, especially in the ecommerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized content that will drive the activity. What is Predictive Marketing? Predictive marketing is a strategy
How Do UTM Parameters In Email Work With Google Analytics Campaigns?
We do quite a bit of migration and implementation projects of email service providers for our clients. While it’s not often specified in the statements of work, one strategy that we always deploy is ensuring that any email communications are automatically tagged with UTM parameters so that companies can observe the impact of email marketing and communications on their overall site traffic. It’s an important detail that’s often overlooked… but never should be. What are
How Is Apple’s Mail Privacy Protection (MPP) Impacting Email Marketing?
With the recent release of iOS15, Apple provided its email users with Mail Privacy Protection (MPP), limiting the use of tracking pixels to measure behaviors like open rates, device utilization, and dwell time. MPP also conceals users’ IP addresses, making location tracking far more generic. While the introduction of MPP may seem revolutionary and even radical to some, other major mailbox providers (MBPs), such as Gmail and Yahoo, have been using similar systems for years.
How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We’re having an amazing time working with key client Closet52, an online dress store that we branded and built from the ground up for an established and well-known fashion company in New York. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is a well-known marketing automation platform with very tight integration to
