What are the Best Fonts for Email? What Are Email Safe Fonts?

You’ve all heard my complaints on the lack of advancements in email support over the years so I won’t spend (too much) time whining about it.  I only wish that one large email client (app or browser), would break out of the pack and try to fully support the latest versions of HTML and CSS. I have no doubt that tens of millions of dollars are being spent by companies to fine-tune their emails. That’s

How to Design Your Shopping Cart Abandonment Email Campaigns

There’s no doubt designing and executing an effective shopping cart abandonment email campaign works. In fact, more than 10% of cart abandonment emails opened, are clicked. And the average order value of purchases through cart abandonment emails is 15% higher than usual purchases. You cannot measure much more intent than a visitor to your site adding an item to your shopping cart! As marketers, there’s nothing more heart aching than first seeing a big inflow

12 Factors that Impact Your International Email Strategy

We’ve assisted clients with internationalization (I18N) and, simply put, it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If it’s done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers and every $1 spent on localization has been found to have an ROI of $25, so the incentive is there for your business to go

How to Build a Re-Engagement Campaign for Inactive Subscribers

We recently shared an infographic on how to reverse your email engagement attrition rate, with some case studies and statistics on what can be done about them. This infographic from Email Monks, Re-Engagement Emails, takes it to a deeper level of detail to provide an actual campaign plan for reversing your email performance decay. An average email list decays by 25% every year. And, According to a 2013 Marketing Sherpa report, 75% of #email subscribers

What Elements Should You Be Testing in Your Email Campaigns?

Using our inbox placement from 250ok, we did a test a couple months ago where we reworded our newsletter subject lines. The result was incredible – our inbox placement increased over 20% across the seed list that we created. The fact is that email testing is well worth the investment – as are the tools to help you get there. Imagine you are the lab in charge and you plan to test a lot of