Email Open Rates

Martech Zone articles tagged email open rates:

  • Email Marketing & Automation
    Inbox Rate versus Deliverability Rate

    Inbox Rates Versus Deliverability

    If the Postal Service had a garbage can at its facility and threw all junk mail in it every time it received a piece, would you call that delivered? Of course not! Strangely enough, though, in the email marketing industry, any email delivered to the spam folder is counted as delivered! As a result, email providers tout their deliverability scores…

  • Content MarketingSlayerAI - Artificial Headline and Subject Line Optimization

    Slayer: Utilize AI To Identify The Words You Need to Win

    On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes…

  • Email Marketing & AutomationWhat's The Best Time To Send Email?

    What’s the Best Time to Send Your Emails? Including Industry!

    Email send times can significantly impact the open and click-through rates of the batch email campaigns your business is sending to subscribers. If you’re sending out millions of emails, send time optimization can change engagement by a couple of percent… which can easily translate to hundreds of thousands of dollars. Email service provider (ESP) platforms are getting far more sophisticated…

  • Email Marketing & AutomationEmail Marketing Statistics

    Email Marketing Statistics

    Email continues to lead the nurturing and retention strategy of virtually every business online. It’s affordable, it’s easy to implement, it’s measurable, and it’s effective. However, if organizations abuse this medium, it will have repercussions. Unsolicited spam is out of control and too many businesses continue to violate the terms of service of email providers and import lists. By doing…

  • Advertising Technologycredit union marketing 2017

    The Impact of Digital Marketing Trends on Credit Unions and Financial Institutions

    Colleague Mark Schaefer recently published a post, 10 Epic Shifts that are Re-Writing the Rules of Marketing, that is a must-read. He asked marketers throughout the industry how marketing was shifting profoundly. One area that I see a lot of activity in is the ability to personalize the relationship with the prospect or customer. I stated: This data flow could mean…

  • Email Marketing & Automationemail marketing myths

    The Top 15 Email Marketing Myths You Need to Know

    Last year, we shared an amazing infographic that provided 7 email marketing myths. In my opinion, email continues to be one of the most undervalued, underused and abused communication methods that the average marketer has at their disposal. This time around, Email Monks has has shortlisted top 15 prominent email marketing myths and debunked them with logical rationales in our…

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