What Metrics to Measure Content Marketing Effectiveness With

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes are more about your buzzworthy humor on your Facebook page

Real-Time Solutions To Improve Your Email Engagement

Are consumers getting what they want from email communications? Are marketers missing opportunities to make email campaigns relevant, meaningful and engaging? Are mobile phones the kiss of death for email marketers? According to recent research sponsored by Liveclicker and conducted by The Relevancy Group, consumers are expressing their dissatisfaction with marketing-related emails presented on mobile devices. A survey of more than 1,000 reveals that marketers might be missing out on fully engaging consumers using mobile

5 Email Optimization Tips to Increase Opens and Clicks

It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd? Here are 5 elements within the anatomy of an email message along with the impact