Not Deploying a Personalized Experience Is Hurting You

At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a tipping point. Monetate’s recent Ecommerce Quarterly report is showing that bounce rates are up, average order values are down and conversion rates continue to decline.

5 Email Optimization Tips to Increase Opens and Clicks

It doesn’t get much simpler than this infographic from ContentLEAD. Prospects are inundated with email due to the low cost per lead and high conversion rate. But that spells a huge problem… your email is lost in the inbox amongst hundreds or thousands of other push marketing messages. What can you do to differentiate your email communications from the crowd? Here are 5 elements within the anatomy of an email message along with the impact