Email Reporting
Martech Zone articles tagged email reporting:
- Email Marketing & Automation
Mailflow: Add Autoresponders and Automate Email Sequences
One of the companies had a platform where the customers’ retention was directly tied to their use of the platform. Simply put, the clients that used it had great success. The clients that struggled left. That’s not uncommon with any product or service. As a result, we developed an onboarding series of emails that both educated and nagged the customer…
- Email Marketing & Automation
How to Increase Your Email’s Chance of Getting to the Inbox
Many people don’t realize there’s a huge difference between email deliverability and actually making it to the inbox. The ability for an email service provider to deliver your email is described and measured as deliverability. But that just means there was a hand-off between the servers that your email was accepted. That does not mean that it’s now in your…
- Email Marketing & Automation
Key Strategies for Email Marketing
Email marketing continues to be the surest way to reconnect, retain and attract customers. While there are challenges getting in the inbox, there are still strategies that produce results for highly productive email marketing teams. The 2014 Adestra/Econsultancy Email Marketing Industry Census surveyed over 1,100 digital marketers and figured out which attributes are critical for creating an email marketing dream…