InboxAware: Email Inbox Placement, Deliverability and Reputation Monitoring

Delivering email to the inbox continues to be a frustrating process for legitimate businesses as spammers continue to abuse and damage the industry. Because it’s so easy and inexpensive to send email, spammers can simply jump from service to service, or even script their own sends from server to server. Internet service providers (ISPs) have been forced to authenticate senders, build reputations on sending IP addresses and domains, as well as do checks at each

IP Warm: Build Your New Reputation With This IP Warming Application

If you’ve got a significant size subscriber base and have had to migrate to a new email service provider (ESP), you have probably been through the pain of ramping up your new reputation. Or worse… you didn’t prepare for it and instantly found yourself in trouble with one of a few problems: Your new Email Service Provider received a complaint and instantly blocked you from sending additional email until you resolved the issue. An Internet

7 Reasons to Cleanse Your Email List and How to Purge Subscribers

We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness. You should, instead, be focused on how many active subscribers you have on your

10 Email Tracking Metrics You Should be Monitoring

As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if

Advanced Reputation Monitoring for Email Marketers

We’ve written about 250ok in the past and they continue to enhance their deliverability offerings. Most large email marketers aren’t even aware that they can have very high deliverability percentages, but their email may be stuck in a SPAM filter. Deliverability simply means the message was delivered… not that it made the inbox. While other solutions in this space are expensive, 250ok is an affordable solution that offers even more capabilities – and today’s announcement

BlackBox: Risk Management for ESPs Fighting Spammers

BlackBox describes itself as a consolidated, continually updated database of nearly every email address that is actively being bought and sold on the open market. It is used exclusively by Email Service Providers (ESPs), in order to predetermine if a sender’s list is permission-based, spammy, or outright toxic. Many of the problems that email service providers run into is fly-by-night spammers that purchase a large list, import it into their platform, and then send to