How to Effectively Track Your Conversions and Sales in Email Marketing

Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way.  The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means

The Best Tools for Woocommerce Email Marketing

Woocommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple and straightforward to set up and use. Undoubtedly the best way to turn your WordPress website into a fully functional e-commerce store! However, to get and retain customers, you need more than a robust eCommerce store. You need a strong email marketing strategy in place to retain clients and turn them into

The Blurry Lines of Marketing Return on Investment

Yesterday, I did a did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media – but they do a really terrible job of converting the amazing audience

You Might Need an Email Marketing Expert If…

No matter if employ an email marketing agency or in-house talent; this guide will help you to assess your current efforts and get more value from your email marketing.