One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was ready to sign a contract for a platform that would cost them over half-a-million dollars
Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should have at the forefront of their strategy. Value Exchange With individuals exposed to more than
If you’ve got a significant size subscriber base and have had to migrate to a new email service provider (ESP), you have probably been through the pain of ramping up your new reputation. Or worse… you didn’t prepare for it and instantly found yourself in trouble with one of a few problems: Your new Email Service Provider received a complaint and instantly blocked you from sending additional email until you resolved the issue. An Internet
When it comes to sending emails and launching email marketing campaigns, your organisation’s IP score, or IP reputation, is highly important. Also known as a sender score, the IP reputation affects email deliverability, and this is fundamental for a successful email campaign, as well as for communication more widely. In this article, we examine IP scores in greater detail and look at how you can maintain a strong IP reputation. What Is An IP Score
For the last year, we’ve been working with a national firm on a complex Salesforce and Marketing Cloud migration and implementation. Early on in our discovery, we pointed out some key issues with respect to their preferences – which were very operations-based. When the company designed a campaign, they would create a list of recipients outside their email marketing platform, upload the list as a new list, design the email, and send to that list.