11 Poor Email Practices to Avoid Unless You Want Angry Subscribers

Digital Third Coast worked with Reachmail to identify the most egregious behaviors and worst practices exhibited by email marketers. The infographic they designed links each behavior to a memorable pop culture character to help marketers remember and associate the poor behavior. They also included actionable advice on turning the poor behavior into a good one. Unfortunately, not everyone in charge of email marketing tools uses them correctly. It’s entirely possible you’re making one or more

Mailjet Launches A/X Testing with up to 10 Versions

Unlike traditional A/B testing, Mailjet’s A/x testing lets users cross-compare up to 10 different versions of test emails sent based on a mix of up to four key variables: Email Subject Line, Sender Name, Reply to Name, and the email content. This feature allows companies to test the effectiveness of email before its sent to the larger group of recipients, and offers insight customers can use to manually or automatically select the most effective email