Email Templates
Martech Zone articles tagged email templates:
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Email Marketing & Automation
6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how…
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CRM and Data Platforms
Capsule: Customer Relationship Management and Sales Pipelines Made Simple
Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…
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Email Marketing & Automation
Understanding The Challenges (And Frustrations) of HTML Email Design
If you open up a content management system to build web pages, it’s a pretty simple process. Modern web browsers support HTML, CSS, and JavaScript to strict web standards. And they’re just a handful of browsers that designers need to worry about. There are exceptions, of course… and some simple workarounds or functions specific to those browsers. Because of the…
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CRM and Data Platforms
DESelect: Marketing Data Enablement Solutions for Salesforce AppExchange
It is important for marketers to establish 1:1 journeys with customers at scale, quickly, and efficiently. One of the most used marketing platforms used for this purpose is the Salesforce Marketing Cloud (SFMC). SFMC offers a wide range of possibilities and combines that multifunctionality with unprecedented opportunities for marketers to connect with customers across different stages of their customer journey.…
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Email Marketing & Automation
Free Mobile Responsive Email Templates from Litmus
We’re working with a client whose e-commerce emails aren’t currently responsive. We do not doubt that they’re losing clicks and conversions given the massive behavioral shift of subscribers moving to mobile. 60% of all email sent is opened on a mobile device. Constant Contact You may already understand responsive design – basically website code that adapts the layout of your…
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Email Marketing & Automation
Campaign Monitor: A Robust Email Service for Agency or Business
One email service provider we haven’t shared much about is Campaign Monitor. They’ve always been respected in the industry for their outstanding reporting, but have evolved into a robust email service provider for business or agencies. Some of the unique features of Campaign Monitor Branding – Campaign Monitor does not add powered by logos to its outbout emails and the…