Autopilot Launches Insights, a Customer Journey Tracker for Marketers

82% of customers stopped doing business with a company in 2016 after a bad experience according to Mary Meeker’s latest Internet Trends Report. Lack of data and insights could be preventing marketers from advancing in their careers: new data shows that One-third of marketers lack the data and analytics they need to assess their performance, and 82% said better analytics would help them advance in their career. Autopilot Launches Insights Autopilot has launched Insights – a

The Disrupter in Marketing Automation

When I recently wrote about the past, present and future of marketing, one area of focus was marketing automation. I spoke about how the industry was truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many costs thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many