Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block
No one would argue that LinkedIn is the most complete business-based social networking platform on the planet. In fact, I haven’t looked at an attached resume for a candidate nor updated my own resume in a decade since using LinkedIn. LinkedIn not only allows me to see everything a resume does, but I can also research the candidate’s network and see who they worked with and for – then contact those people to find out
We were having a discussion with a founder of an email cleansing platform, on the state of the email list cleansing industry. If you go to that link, you’ll find a lot of players in the market – many of which we’ve tested and used for our clients. We struck up a relationship with Neverbounce (now a sponsor of the blog) because their system did an extraordinary job of verifying our newsletter list and our
Watch the video. You have to love Markku, especially the attempt at discus-style throwing! Thanks to Phil Schwarzmann at Nokia for letting me know about their wacky viral video!