Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

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BriteVerify Email and Business Verification

Some companies simply don’t have the resources to keep contact information up to date. As a result, pushing out a newsletter or campaign can result in frustration or even getting blacklisted by voice and email services. Commercial email servers achieved average delivery rates of 88%. When your list is older, it’s even lower. Typically, email service providers charge for every email sent… not every email that actually makes it to the inbox. As a result, most companies are paying for emails that never actually make it to their destination. (See: Why and How to Verify

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, Technology

Check Email Address with JavaScript and Regular Expressions

A while ago I put up a Password Strength Checker using JavaScript and Regular Expressions. On that same note, you can also check the structure of an email address utilizing the same regular expression (regex) methodology. If your form element has the id=”emailaddress” and you add a form onSubmit=”return checkEmail();“, this is a Javascript function that you can utilize to return an alert if the email address has a valid structure or not: <script language="javascript"> function checkEmail() { var email = document.getElementById(’emailaddress’); var filter = /^(([^<>()[\]\\.,;:\s@\"]+(\.[^<>()[\]\\.,;:\s@\"]+)*)|(\".+\"))@((\[[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\.[0-9]{1,3}\])|(([a-zA-Z\-0-9]+\.)+[a-zA-Z]{2,}))$/; if (!filter.test(email.value)) { alert(‘Please provide a valid email address’);

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Content Marketing

I’ve got a Verizon PPC 6700 that I would have loved to have done this to…

Watch the video. You have to love Markku, especially the attempt at discus-style throwing! Thanks to Phil Schwarzmann at Nokia for letting me know about their wacky viral video! Download a Sponsored Marketing Whitepaper: 6 Major Email Marketing Mistakes and How to Avoid ThemEmail marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget. Download Now

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