Deliverability, , Marketing Tools

Verify Your Email Marketing Lists Online: Why, How, and Where

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block clients. It’s not as simple as double opt-in in the industry. Sites like ours work with partners on shared campaigns

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How to Create Better Email Marketing Lists Using Social Media

Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation newer techniques like social media, influencer and content marketing, email is still considered the most effective according to a 2015 survey of 1,800 marketers conducted by Smart Insights and GetResponse. However, that doesn’t mean that email marketing best practices haven’t evolved with new technology. Thanks to social media there are now ways you can significantly improve the quality of your email marketing list beyond just a website opt-in form and

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