Email Address List Cleaning: Why You Need Email Hygiene And How To Choose A Service

Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could totally coordinate if they wanted to, they simply don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers (ISPs) block Email Service Providers (ESPs)… and then ESPs are forced to block

How to Create Better Email Marketing Lists Using Social Media

Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation of newer techniques like social media, influencer, and content marketing, email is still considered the most effective according to survey of 1,800 marketers conducted by Smart Insights and GetResponse. However, that doesn’t mean that email marketing best practices haven’t evolved with new technology. Thanks to social media there are now

Validity: Data Integrity Tools for Your CRM Administration

As a marketer, there’s nothing more frustrating and time-consuming than having to deal with moving data and the associated data integrity issues. Validity is comprised of software services and solutions that help enterprises know where they stand with their data with ongoing assessments, alerts, and tools to correct data issues.  For over a decade, tens of thousands of administrators in over 20 countries across the world have trusted Validity to regain integrity with their CRM

7 Reasons to Cleanse Your Email List and How to Purge Subscribers

We’re focusing a lot on email marketing recently because we’re really seeing a lot of problems in this industry. If an executive continues to pester you on your email list growth, you really need to point them to this article. The fact is, the larger and older your email list, the more damage it may be having to your email marketing effectiveness. You should, instead, be focused on how many active subscribers you have on your

The Ultimate Holiday Email Marketing Guide Infographic

‘Tis the season for holiday marketing, and our email verification software sponsor NeverBounce has created the ultimate holiday email marketing guide for your viewing pleasure. The National Retail Federation’s data continue to show that spending is going up this year, especially online and driven by digital efforts. Email marketing particularly plays a large part, and retailers need to stay on top of keeping their lists clean and fresh to protect their sender reputation and deliverability. Some